Advertising
Here are some additional ways we can help you connect with your customers. Let's schedule a conversation to discuss your specific needs—we'll create a customized solution that fits both your goals and your budget. Call us, (469) 809-5335.
Homepage 'Featured Auctions' Links
Boost your brand visibility and showcase your featured inventory, auctions, or services directly on the Electrical Trader homepage. We offer 3 rotating advertising spots available as monthly or short-term packages, each including a direct backlink to your website. With our marketplace's targeted industrial audience, equipment dealers gain exceptional exposure and value from this prime positioning.
| Package | Rate |
|---|---|
| Monthly (1 placement) | $200/month |
| Monthly — 3+ months | $175/month |
| Monthly — 6+ months | $150/month |
| Weekly (short-term) | $75/week |
Monthly packages offer the best value. Contact us to discuss multi-month arrangements.
Banner Ads
Category-specific banner advertising in our Electrical Trader database operates on a first-come, first-served basis. We rotate multiple banner ads within each category based on web traffic volume. For instance, lower-traffic sections like Pipe Machinery might feature one dealer's banner ad, while high-traffic categories like Air Compressors generate enough activity to support rotating ads from three different advertisers.
Current Electrical Trader display advertisers receive a 25% discount off standard pricing.
Banner ads are sized at 736 x 90 pixels and positioned at the top of each web page alongside the category heading. If you don't have a banner ad or lack design resources, we're happy to create one for you—typically for a one-time $100 fee.
| Placement | Rate per Month |
|---|---|
| Sitewide Banner | $200/month |
| Category-Specific Banner | $150/month |
| Featured Placement + Banner Bundle | $325/month |
Need placements across multiple categories? Contact us for volume pricing.
Featured Placement + Banner Ad Bundle — $325/month
Combine a Homepage Featured Auction spot with a Single Category Banner Ad and save $75/month versus purchasing separately.
Get This BundleHow to get Started
In order to start your banner ad campaign, we will need the following:
- Category location(s) for your banner ad
- Target URL where your banner ad will link
- Artwork or banner ad image file
Advertising Bundles
Combine placements for better reach and better value. All bundles are available monthly and can be customized to your goals.
Featured Placement + Banner Ad
$325/month
Save $75/month vs. buying separately
- Homepage Featured Auction spot (1 month)
- Single Category Banner Ad (1 month)
- Direct backlink to your site
Banner Ad + Email Blast
$450
One-time campaign package
- Single Category Banner Ad (1 month)
- Custom Email Campaign to 25,000+ subscribers
- Direct backlink to your site
Have a specific combination in mind? (469) 809-5335 — we'll build a package around your budget.
Email Marketing & Spotlight Programs
Email Marketing Campaigns
Total Reach: Over 25,000 Subscribers*
Custom Email Campaign
A Custom Email Campaign features your company exclusively to our database of over 25,000 industrial professionals. Your email campaign should be provided to Electrical Trader in HTML format.
We can also design a professional email campaign or convert your existing marketing materials to an optimized HTML format for $150 to $250 depending on the complexity and projected completion time.
Multi-Company Spotlight Program
The Spotlight Group Campaign is sent to the same database but features multiple companies in a professional format with direct website links. This spotlight advertisement is sent quarterly throughout the year (Jan-March, May-July, Sept-Nov) at a rate of $495.
We can design your Spotlight Campaign advertisement or you can email your materials to sales@electricaltrader.com.
Email Marketing & Spotlight Rates:
| Package | Rate |
|---|---|
| Dedicated Email Blast Sponsorship | $300/send |
| Banner Ad + Email Bundle | $450 |
| Spotlight Group Campaign | $495/quarter |
*This number changes frequently due to email list updates and new subscriber additions
Ready to Get Started?
Contact us today to discuss your advertising needs and create a custom solution for your business.
Call (469) 809-5335 Contact Us